Chemnitz, 15.02.2025 – The success story of one of Germany’s most well-known brands comes to life: From February 15 to July 27, 2025, the Chemnitz Museum of Industry will present a special exhibition tracing the development of fit GmbH from its beginnings in Chemnitz in 1954 to today’s internationally successful medium-sized company.
The exhibition showcases the evolution of fit through numerous objects, historic advertising graphics, and interactive stations: from VEB Fettchemie Karl-Marx-Stadt, through the challenges of the post-reunification period, to fit GmbH, which impresses with innovation, sustainability, and high product quality. With risk-taking, passion, and clear visions, CEO Dr. Groß has transformed fit into a modern, successful company.
A significant symbol of the brand is the distinctive, iconic fit dishwashing bottle shaped like the Red Tower, recognizable even with closed eyes on supermarket shelves. The Chemnitz graphic designer Horst Geil, who played a key role in shaping fit’s visual identity, also has a dedicated section in the exhibition.
Opening Weekend with a Large Family Program
To mark the start of the exhibition, fit GmbH, together with the Chemnitz Museum of Industry, invites visitors to a special opening weekend on February 15 & 16, 2025. Admission is free on both days.
A particular highlight will be live experiments conducted by fit employees, playfully demonstrating the power of fit dishwashing products—from surface tension experiments with paperclips, pepper, and dancing milk to solvent tests.
Other attractions include:
- A soap bubble show
- A giant fit bottle displaying all fit products
- A fragrance station with fit art products
- Two large cube puzzles about Horst Geil and fitikus
- A large photo wall for memorable snapshots
- A children’s quiz with great prizes
- The interactive game “Dish of Life”
- And, of course, a meet-and-greet with the fitikus mascot, among many other activities
About fit GmbH
Since 1993, fit GmbH has developed from a hand dishwashing detergent provider into a manufacturer of machine dishwashing detergents, household cleaners, laundry detergents, fabric softeners, and cosmetic products. The current portfolio includes over 350 items. In 2000, fit GmbH gained attention with the acquisition of the West German brands Rei, Rei in der Tube, and Sanso. This successful trajectory continued in 2009 with the acquisition of Kuschelweich and Sunil, and in 2015 with the well-known GARD brand, entering the hair care segment. Since 2016, the cosmetic brand fenjal has also been part of the portfolio.
fit GmbH is an innovation leader in its segment, with modern laboratories and highly qualified staff. Investments of over 200 million euros in expanding and modernizing the factory and production facilities make the company one of the most advanced in Europe. In 2024, fit GmbH achieved a gross annual turnover of 377 million euros, selling 114 million product packages. Every third German household purchases at least one fit product annually. The company currently employs around 290 people and is a member of the Saxony Environmental Alliance as well as the Upper Lusatia Energy Efficiency and Climate Protection Network, demonstrating its commitment to environmental protection and sustainability. fit GmbH has a TÜV-certified integrated quality, environmental, and energy management system (ISO 9001, ISO 14001, ISO 50001).
About the Chemnitz Museum of Industry
Where once iron casting and mechanical engineering shaped daily life, a restored museum complex today demonstrates the successful repurposing of a historic industrial site. Housed in a factory built in 1907 by Hermann and Alfred Escher, the Chemnitz Museum of Industry features a permanent exhibition on Saxon industrial history. It displays industrial and consumer goods, everyday and luxury items produced and consumed in Saxony for over two centuries. Highlights include the Textile Street and numerous machines in operation, from the historic transmission workshop to modern industrial robots. Temporary exhibitions explore various aspects of industrial culture, while diverse events and an extensive educational program complement the museum’s offerings.