fit. A Saxon success story
Experience an exhibition that connects history and the future - and discover a brand that has shaped Chemnitz like no other!
Almost everyone knows it: the iconic dishwashing liquid bottle shaped like the Red Tower, a landmark of the city of Chemnitz. But how did the brand fit become a successful medium-sized company? Our cabinet exhibition at the Chemnitz Museum of Industry invites you to explore the fascinating history of the brand “fit,” which originated in Chemnitz in 1954.
A journey through time and innovation
The exhibition showcases the impressive development of fit through numerous exhibits, including historical advertising graphics, packaging, and everyday objects. Follow the brand’s journey from the early days of VEB Fettchemie Karl-Marx-Stadt, through the challenges of the post-reunification period, to the successful medium-sized company that fit GmbH is today.
A special focus is on the work of Chemnitz commercial graphic designer Horst Geil, whose designs have had a lasting impact on the brand’s visual identity.
Interactive insights into the world of fit
The exhibition also offers exciting insights into laboratory work, product development, and the wide product range of fit GmbH. Experience firsthand how tradition and innovation have shaped the brand into what it is today.